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01/24/2005 Entry: "Our Laurel"

"Another active member of the name society brings an entirely different perspective. Laurel Sutton is still a doctoral candidate at UC Berkeley in 'an obscure part of phonetics that only my adviser and I care about,' but she has managed to parlay her knowledge of linguistics and passion for names into a business. Sutton is a founder of Catchword, a San Francisco naming firm that works with companies to name products, create taglines and revamp brand structures."
NAME GAMES. The semantics of sexuality. Academics analyze names for drag queens and porn stars at Oakland conference, by Reyhan Harmanci, Special to The Chronicle, Sunday, January 23, 2005

Our Laurel.

 

 

 

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