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04/25/2005 Entry: "Who you callin' a loser, pal?"

"The Economic Benefits of 'Losers'

"The term makeinu in this context has become popular thanks to the book, and the essentially negative word has taken on a new meaning. Far from being true losers, the makeinu group possess strong purchasing power and have the potential to boost personal consumption. They have a general liking for name-brand products, gourmet food, and travel.

"Women of this profile are also likely to purchase condominiums. The number of makeinu women who have no plans to marry and prefer to buy their own homes than pay rent is rapidly rising, and to meet their demand the Government Housing Loan Corporation has eased its lending guidelines to accommodate for the purchase of condominiums with an area of 30 square meters or larger instead of the previous 50 square meters." WHO'S THE LOSER? Bestseller Illuminates Diversity of Women's Lifestyles, Trends in Japan, Lifestyle Section, Sometime last year

I keep saying single women over 30 are a force to be reckoned with, and now, even in Japan. More so those of us over 40; we're smart, employed, and know what we want, but are open to (reasonable) suggestion. And we look just as good walking away from you as we do walking toward you. Losers, my ass.

So get with it, fanboy publishers, "She-Hulk" is/was not a theme, it's a trend.

Thanks to Kanae, the fabulous Berlin pianist, for the link.

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