The Hackenblog has moved to http://hackenblog.hackenbush.org/ or www.hackenblog.com.Please update your links, thank you.[Previous entry: "Barbara E on Walmart"] [Main Index] [Next entry: "No on Prop 90"] 08/21/2006 Entry: "Review of Kraft 'Grate-It-Fresh' Parmesan Cheese (and then some)" "Blog Buzz is the new black. Companies have been sending out sample products to bloggers, hoping a positive online review will spur word-of-mouth frenzy, and eventually translate into big sales. At least three times a week businesses with new beauty products to promote send me lurid email. Please, Birdie, they say. Please let us send you some free goodies! This product is amazing - amazing! And sexy! Woo Yeah! Maybe you can write about it for us! "I always say Nope. I'm an Avon Girl. "But a few weeks ago I received a different request. It wasn't from Clinique or Benefit or Max Factor begging me to treat my eyes to the latest amazing, sexy de-puffer. It wasn't even from a company with some tangential connection to beauty like L. L. Bean or Walgreens. The email was thoughtful. Smart. Alive. It didn't sound like corporate bullshit. I liked it, and decided I liked the person who sent it. His name was Adam, and he told me he was an intern at Kraft, and would I consider trying out a new 'Grate-It-Fresh' Parmesan cheese? Adam described the cheese by using anecdotes and clear facts. He didn't ask me to write about it, just said that maybe I would have some suggestions or others who may enjoy a sample. He even added a smiley at just the right moment, and I found myself laughing, wishing I could meet this Kraft wonder Intern who knew how to make a jaded Avon blogger smile." Okay, I would buy the cheese grater and leave the rest of it alone. Posted by GM
Hello Readers! If you're still liking what you're reading here, you can help out with the webhosting bill with a donation, if you are so inclined. In addition to my eternal gratitude, you'll have the comfort of knowing I won't be spending it on frivolous things like food or the electric bill or something. ![]() ![]() Donations to keep us going are very welome! BugMeNot.com for passwords to online sites.
Updated: April 8, 2006
Reviews you can use at J LHLS Reviews
This is a page in a larger site called Hackenbush.org. Click here to go there. |